Pedro - Secondary persona (international student)
Pedro, 23
Bachelor in linguistics, looking for a suitable master's program. Works a part-time job as bartender in a club to earn some extra money for his living expenses.
Pedro is a bright young man from United States. He has always been interested in European languages, especially the Baltic languages, as he has deep-root relatives from Estonia. Pedro has decided to participate in a student's exchange program and come to Tallinn's university (he has never been to Tallinn before so he feels a bit lost).
In the first days at the University Pedro had a problem to find the right rooms for his lectures, even though he tried to use the signs in the University.
GOAL
A simple, portable, quick digital map that he could always use around the University. "I would love to find my way easily to cafeteria, auditoriums, etc. without no need asking and disturbing others."
An app in several languages (Estonian, English, Russian).
Scenario
Finding the right way
It was a long night for Pedro. He barely slept because of the time change, but he had to get up early as his first lectures had to begin at 9 am. He felt very tired and exhausted and didn't want to talk to anyone, the most important thing was to find the right way to the University simply and quickly. He felt really nervous about the situation.
Finding the main entrance of the university was okay, but seeing all those signs and room numbers made him feel confused. Although there were a lot of other students around, he was afraid to ask somebody as he could only talk English. Pedro needs something to guide him through the buildings everywhere he wants to go in an easy way, without disturbing the staff and students too much.
Looking for the information in the board he found a sign telling that there are touch screens as well as QR-codes all around the university. He also noticed the link where he could download a mobile app which is called Navigating TU. Suddenly he felt a relief. He took his smartphone out of his pocket, typed the link into his browser, downloaded the app easily (Tallinn university also has a Wi-fi connection all over the place) and started using it. First, he was asked to choose a language in which he wanted to use the app and he chose English. After that the usage was simple. Pedro proceeded to point out his current position taking the signs and words that he saw around him as tag words. It was now clear where he was, but even if he didn't use the words he could use QR-codes to indicate his current location in the university. Then he typed the class number where he needed to go and the app quickly gave directions. It indicates him several alternatives outlined in different colors. He followed the direction of the app and therefore find the room easily, in time and without disturbing too many people.
User story
As an international student Pedro wants to move easily through the University buildings so that his first days in the University would be not so frustrating.
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